One popular misconception that a lot of people have is that Meta Tags are the key to getting search engine traffic. This simply is not true. While meta tags are important, what really draws a search engines attention is content. The more content you have about a subject on your site, the higher your chances are of getting traffic from search engines. But remember to mention your topic plenty of times on the page. You do not have to get too redundant with it, but it is essential to mention your keywords at least six times. Also, you must write actual content, not just the keyword over and over again, because this is called keyword spamming, and it has been said that it can actually get you blocked from engines. Another good tip while creating your content pages is to make them single pages, do make them frame based, because some engines have a harder time picking this up.
How many content pages you need depends on what your site is. If you are doing something that is unique you may not need many pages. If you are working in a saturated market, however, you may need dozens, maybe hundreds of articles to get your site to the top of the search engines. This may sound like a lot of work, but it is not that bad once you start doing it. Just do a few articles a day, and within a month you will likely have have more than enough content to pull in the traffic you deserve. And if you need help building the content, there are countless sites that offer either free or very cheap content for your sites. Remember: if you build the content, they will come!
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